Cookie Policy

Transparent information about the use of cookies and tracking technologies

Last updated: June 2, 2025

What are cookies?

Cookies are small text files that are stored on your device when you visit our website. They help us provide a better user experience and understand how our website is used. This policy explains what cookies we use and why.

Types of cookies used

PassiveEnergyPro uses the following categories of cookies:

  • Strictly necessary cookies:essential for the basic functioning of the website (authentication, security, navigation)
  • Performance cookies:collect information about how you use the website for improvements
  • Functional cookies:store your preferences (language, region, display settings)
  • Marketing cookies:I track activity for personalized advertising
  • Analytical cookies:Measure user traffic and behavior (Google Analytics)

Each type of cookie serves a specific purpose to enhance your experience on the site.

2. Essential cookies

These cookies are absolutely necessary for the website to function and cannot be deactivated.

  • User session:keep the session active during browsing
  • Form Security:protection against CSRF attacks
  • Cookie preferences:save your cookie choices
  • Load balancing:route traffic to the optimal server
  • Basket functionality:keep selected items during the session

Without these cookies, the website cannot function properly and certain services will not be available.

3. Performance and analysis cookies

We use cookies to understand and improve the performance of the site.

  • Google Analyticsmeasure traffic, visitor sources, and behavior on the site
  • Heat maps:track where users click for design optimization
  • A/B Testing:compare different versions of pages for improvements
  • Error monitoring:detect and report technical issues
  • Loading time:Measure the speed of the website for optimization

This data is anonymized and used exclusively to improve user experience.

4. Functional cookies

These cookies provide enhanced functionality and personalization:

  • Language preferences:Remember the selected language for future visits
  • Display settings:theme, font size, and other visual preferences
  • Location:Adapt the content based on the geographic region
  • Navigation history:suggests relevant content based on previously visited pages
  • Completed forms:save the progress in forms for later recovery

Although not essential, these cookies significantly enhance the user experience.

5. Marketing cookies

We use marketing cookies to personalize communication and advertising.

  • Conversion tracking:measure the effectiveness of advertising campaigns
  • Remarketingdisplay relevant ads on other visited websites
  • Audience profile:create user segments for targeted communication
  • Social media pixels:Integrate with social platforms for advertising
  • Email marketingpersonalize newsletters based on behavior

These cookies require explicit consent and can be deactivated at any time.

6. Third-party cookies

Our website may include cookies from third-party services.

  • Google Analyticsfor detailed analysis of web traffic
  • YouTubefor playing embedded videos in content
  • Integrated formsemail marketing and automation services
  • Interactive maps:Google Maps for locating offices
  • Social networks:sharing buttons for Facebook, LinkedIn, Twitter

These third-party providers have their own cookie policies, which we encourage you to review.

7. Cookie lifespan

Cookies have different storage periods depending on their type and purpose.

  • Session cookiesThey are automatically deleted when you close the browser.
  • Persistent cookies:remain stored for a predefined period
  • Short-term cookies:1-30 days for temporary features
  • Medium-term cookies:1-12 months for preferences and settings
  • Long-term cookies:up to 2 years for trend analysis

You can delete all cookies at any time through your browser settings.

8. Cookie management

You have full control over cookies and can manage them in multiple ways.

  • Website settings:use the preferences panel on this page
  • Browser settings:configure the acceptance or rejection of cookies
  • Manual deletion:delete existing cookies from the browser
  • Private browsing:Use incognito mode for tracking-free sessions
  • Browser extensionsinstall extensions to block cookies

Please note that blocking certain cookies may affect the functionality of the website.

9. Policy updates

This Cookie Policy may be updated periodically to reflect changes.

  • Update notifications:We will inform you via email about the major changes
  • Display on website:The updated version will be available on this page
  • Implementation date:The changes take effect immediately after publication
  • Version history:We keep a history of changes for transparency
  • Reconfirmation of consent:For substantial changes, we will request agreement again.

We recommend checking this policy periodically to stay informed about the use of cookies.

Contact for cookies

For questions about the use of cookies or to exercise privacy rights:

PassiveEnergyPro

25 Calea Moților, Cluj-Napoca 400001, Romania

+40 364 401 623

contact@passiveenergypro.com